کتاب Relationship Between Customer Knowledge Management and Customer Satisfaction of Nano Foods in IRAN pdf

Introduction

In the present post- industrial society, knowledge has become a key resource of the economy. Increasing demands of customers concerning quality and innovativeness of products and services put companies under pressure. At the same time, threats from worldwide competitors force them to reduce the price of products and services. In these circumstances companies should be redesign their business process. In that economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge. Indeed, knowledge is the most important strategic resource and the ability to acquire and develop it, share it and apply it can lead to sustainable competitive advantages.

In recent years, organizational effort has been put into knowledge management (KM) Initiatives that became one of the management buzzwords. Knowledge management is the systematic management of an organization's knowledge assets for creating value and meeting tactical & strategic requirements; it consists of the initiatives, processes, strategies, and systems that sustain and enhance the storage, assessment, sharing, refinement, and creation of knowledge.